The ill manors Tag London campaign was a unique way to gather promotion through the publication of supporters tweets projected on well-known landmarks such as the house of parliament. This was highly successful as gathered a high amount of participants willing to vocalise their political and social thoughts on the state of post-riots London.
In addition, the success was easily generated through the help of social media platforms such as twitter where #taglondon would be mostly likely be trending therefore gain access to recognition and support by users.
The tag london campaign is a great example to show the rise of user-generated advertisement as focuses solely on expressing the thoughts and concerns of the target audience therefore initiating an increase in support and popularisation of the film, soundtrack, actors and etc.
2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?
There is an instant increase in popularisation and interest for the film and soundtrack as they were both featured during the promotion of the #taglondon campaign e.g promotional trailer.
3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
Firstly, the tedx talk and other interviews featuring ben drew were he spoke about similar issues that were vocalised during tag london campaign such as underclass youth and post riot london. Also, the music video that featured graffiti and in addition, characters from the film is another great example of synergy and usage of cross promotion.
4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.
Firstly, people tend to trust other non profitable users such as themselves more than sellers or promoters. In addition, user generated campaigns uses initial customers to draw in even more customers as customers are able to share their thoughts and feelings on a brand, organisation or etc.
Lastly, user generated campaigns are a lot more cheaper and usually take place on social media platforms such as twitter and facebook, easily connecting the brand to the people.
5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
'PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED'
short, simplistic and the use of colloquial language suggests that the user fits around '18-25' of the urban adolescents . In addition, this links to the music video due to the choice of language.
#ILLMANORS INCLUSION NOT EXCLUSION
The usage of high vocabulary suggests '21-30' user and this relates to the tedx talk presented by Ben Drew
SOUNDS LIKE THE TRUTH #ILLMANORS
This is most likely a tweet produced by a '18-30' years old user and relates to Plan B's Tedx Talk.
ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
This tweet is also mostly tweeted by a '18-30' years old user as they resonate and show empathy to the rioters of 2011. Similar to Ben Drew and his interview with SBTV.
#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB
SIMILAR TO THE TWEET ABOVE, THE USER SEEMS TO BE DISPLEASED WITH POST RIOTS LONDON AND BELIEVES THAT THERE AS STILL UNDERLYING ISSUES WITH UNDERCLASS YOUTHS AND GOVERNMENT THAT NEEDS TO BE SOLVED.
RELATES TO ALL BEN DREWS INTERVIEWS.
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